Remember The Why Is A New Chapter For adidas Basketball

To ring in the future of the line-up, adidas Basketball made the trip to Salt Lake City, hosting an immersive exhibition within the walls of 6SIX9. Alongside spotlighting the newly-released Chapter 02 collection, the brand previewed much of their upcoming footwear, which featured the yet-to-release weapons of athletes the likes of Damian Lillard and Donovan Mitchell, both of whom were in attendance that night. Anthony Edwards, Jalen Williams, Candace Parker, and many more big names were also amongst the crowd. But even despite the countless celebrities that walked the venue floor, the star of the evening was none other than the sneakers on display.
 

adidas Basketball really showed up for the occasion, teasing standouts from both their lifestyle and performance category. Starting first with the former, the Chapter 02 collection was sprawled throughout, showcasing the full breadth of the entire range. But beyond the hoodies accentuated in proportion and Rivalry Lows clad in luxe, suede materials, the Three Stripes shared a first look at many an upcoming release. The SUPERTEAM 2000 S and it’s slide-styled counterpart set a more unique, modern tone in tandem with the Crazy IIInfinity, the latter of which effectively continues the legacy of the late and legendary Kobe Bryant. And speaking of the Black Mamba, two classics from his early run with the German sportswear giant, the Crazy 8 (formerly the KB8) and the Top Ten 2010, are confirmed to be returning.
 

Making a fitting introduction at one of the biggest events in the world of basketball, signature sneakers from adidas’ roster of athletes were lined up side-by-side during the “Remember The Why” activation, providing a sneak peek at what today’s greatest would soon be rocking on the court. Damian Lillard’s next, the Dame Extended Play, made a grand appearance in upcoming colorways, as did the D.O.N. Issue #5, the latter of which may be the Spida’s best yet. Forthcoming iterations of the Trae Young 2, Harden Vol. 7, and more were also unveiled.
 

That’s not all adidas had up their sleeve. For a detailed look at almost everything teased at the “Remember The Why” Activation in Salt Lake City, head over to our adidas 2023 Footwear Preview.