In a major milestone for the LA-founded brand, Undefeated is expanding its brick-and-mortar imprint by opening doors to its first ever flagship location in New York City. Located on 75 Kenmare St. (right off Mulberry St.), Undefeated NYC will officially open to the public on September 8th, bringing with them a collection of exclusive goods inspired by the ephemera of the downtown shopping scene.
With the new shop opening, the Undefeated team is currently in the Big Apple in preparation of the grand opening occasion on Friday. Spotted on the feet of one of their team members is what appears to be their rumored upcoming collaboration with Nike – the Air Terra Humara. (Photo via @cailaburke)
Originally introduced in 1997 as a trail-ready footwear option, the Air Terra Humara was quickly adopted by celebrities and the street fashion circles, easily achieving a reputation for being the perfect outdoor shoe — regardless of the pavement. This rumored next collaboration by Undefeated arrives at the right time as seasons change and the rugged aesthetic makes a return. Their execution of this collaboration aligns with an expected Black/Coconut Milk/Black colorway, with perfect hits of cream white Swoosh logos and accents. Hard to tell from these images, but Undefeated insignia are likely placed around the tongue, heel, and possibly the insoles.
With Undefeated’s NYC store opening this Friday, expect more potential previews and closer looks.