Women no longer feel that they are expected to wear heels and we have seen the rise in well-being and sports luxe becoming linked with high fashion.
Sarah Davies, Chief Product Officer at Hotter, said “People are now choosing footwear styles that are appropriate for the occasion, with comfort being the main decision. Heels won’t go away and will always be popular for that special day, but they are no longer essential for everyday wear.”
Most popular with 18-34 year olds, over 50% say that trainers are their preferred everyday footwear with even a third of over 55’s opting for trainers. Only 2% of 55–65-year-olds saying they regularly wear heels.
