Who doesn’t LOVE a good redemption arc? In one corner, we’ve got adidas. Absolutely bloodied and bruised after years of being the 2015 Meek Mill of the sneaker game. Just sprawled out on the canvas clinging to life after copping a 2-piece to the grill from Kanye hate speech and then the bombshell that they knew he loved Nazis the whole time but released his sneakers anyway. Insane stuff. And that’s just this year! This brand has been on life support since they decided decades of brand heritage meant nothing when you can just put a sock upper on a Boost sole. Remember the 50th Anniversary of the adidas Superstar? No? Neither does anyone else.
In the other corner, Sean Wotherspoon. Wow. One great Air Max release, then a quietly acrimonious split with Nike, followed by signing with adidas, the big reveal that he said previously he doesn’t like adidas at all, a few extremely mid collabs, and finally hitting rock bottom with a pair of Hot Wheels slides. What a ride.
Earlier this year, the duo combined on an excellent and kinda slept on Orketro release and a fun, floral-printed Gazelle which also went under the radar. Then, this month, they drop this very textural, concentric-patterned, embroidered Gazelle Indoor release and it’s the hottest thing out. Adidas is back in their heritage bag, bringing back their classic Terrace flavour to score two out of the four best releases of the month, and we’ve all forgotten Sean Wotherspoon needs to shave his neck. 10/10 redemption story. Excellent work.
Cop your pair now on eBay.
Nike SB Dunk Low ‘Wheat’