Rosalía is a Skims campaign star.
The new ads for Kim Kardashian’s billion-dollar brand feature the Grammy-winning Spanish singer-songwriter in a series of sexy styles, marking both her debut fashion partnership and Skims’ first bilingual campaign.
“I love Skims. They are so comfy and make me feel very sexy at the same time,” Rosalía, 28, said in a press release.
“I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.”
Kardashian praised the “La Fama” singer in the same release: “Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” she said.
The musician — who has collaborated with everyone from The Weeknd to Travis Scott — posted a few pictures in the collection’s cotton rib leggings ($52), plunge bralette ($36) on Instagram Monday with the caption, “todo el mundo lleva @skims,” or, “Everyone wears Skims.”
“Damnnnnnn,” Kardashian commented, dropping a trio of fire emojis.
In another image from the campaign shared by Kardashian on social media, the pop star models a white cotton jersey T-shirt ($48), black plunge bralette ($36) and a matching rib thong ($20).
Rosalía’s garter belt thigh tattoo is on display in the campaign; according to the New York Times, the design is “a replica of the one that the Austrian feminist performance artist Valie Export gave herself onstage in 1970.”
Rosalía isn’t the first major name to model for Skims. Former Victoria’s Secret Angels Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candice Swanepoel recently posed for a campaign, and Paris Hilton, Addison Rae and La La Anthony have also modeled for the company.
Even Kardashian’s beau, “Saturday Night Live” star Pete Davidson, can’t live without his Skims.
