The FENTYxPUMA partnership launched in 2014 to unprecedented success, catapulting Rihanna and her creative vision to the forefront of celebrity footwear. The line has been dormant for a handful of years, but both collaborators confirmed a relaunch of the partnership back in March.
Recently, official PUMA social media channels shared a sneak peek at a FENTYxPUMA photoshoot. The 19-second clip showcases Rihanna with her face and hair campaign-ready and dressed in a number of flowy, oversized garments. Riri’s garb favors a muted grey tone that suggests upcoming footwear from her PUMA partnership dons similar ensembles. A timeframe of the line’s relaunch hasn’t been specified by either party, but it’s likely product will drop in time for fall and winter; an understated color palette, then, makes sense. The teaser video doesn’t depict any footwear, but it’s likely a renewed FENTYxPUMA partnership reimagines classics like the PUMA Creeper and BOW SLIDE, while also delving into the world of chunky “dad shoes” and mules.
Stay tuned for more updates.
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