A new chapter for the Reebok brand is here, ready to fill its pages with innovation and creativity like never before. LTD, which stands for Learn, Test, Design, was created in partnership with New Guards Group by Farfetch to unlock new ways of thinking, aiming to evolve its past icons to further claim its spot in fashion and sneaker culture. While we’ve witnessed the brand implement that sort of methodology in recent projects, LTD establishes an official umbrella for their new wave of Classics.
The inaugural launch of Reebok LTD is the Club C LTD, a modified take on the 1985 court classic. The Club C, already a mainstay in the casual lifestyle sector, sees an overbuilt midsole design that speaks to today’s consumers. A focus on premium materials is seen on the upper in both smooth white leather and cracked leather, all due to Italian craftsmanship. Both iterations are available now exclusively at Reebok.eu and on Farfetch.
Moving forward, we can expect a curated selection of Reebok’s most timeless icons reimagined by LTD.