PLEASURES x Sonic Youth Lookbook

new balance

PLEASURES pay homage to one of the most influential and experimental rock bands to emerge from the American underground – Sonic Youth. Pioneers of alternative punk rock of the ‘80s and ‘90s, the band adopted avant-garde use of tunings, feedback and dissonance, all coupled with an eclectic on-stage performance, shaping music and inspiring notable bands for years to come. 

Fusing alternative music and fashion together, PLEASURES dive into Sonic Youth’s discography with the latest capsule collection of apparel and accessories. The line celebrates the band’s legacy and features archive graphics and album artwork inspired by the Star Power record, the band’s fifth studio album Daydream Nation, plus designs based on artist Mike Kelley’s original artwork used for the ‘92 Dirty album and more.   

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As is often the case with PLEASURES, every piece is made to top-tier standard, and with the head-turning-punk-ethos appeal often found across the label’s catalogue – this collaboration is the perfect fit.

Shop the PLEASURES collection at size? now.

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new balance

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