Move over, Kylie Jenner — there’s a new aspiring young billionaire on the rise.
Kim Kardashian and Kanye West’s eldest daughter, North West, may be joining the family business by starting her own skincare line.
According to documents filed with the US Patent and Trademark Office (USPTO) and obtained by Page Six Style, Kardashian has been hard at work applying to trademark all four of her children’s names — but her 9-year-old could be making the most headway.
While the “Kardashians” star’s LLC initially submitted applications under the names North West, Saint West, Chicago West and Psalm West in 2022, she updated those for the tween earlier this month.
North’s name was used regarding a slew of beauty products including moisturizers, skin serums, facial oils, bath gels, nail polish, shampoo, hair gel and more, as well as toys of all kinds.
Though the Kardashian-Jenners are known for filing numerous trademark applications that don’t always result in product fruition — fans are still waiting on Kris Jenner’s skincare line — it makes sense that North would be the next in the family to go into the beauty biz.
Not only would she have tons of professional advice from her mom (who launched her Skkn by Kim skincare line last year and has perfumes, makeup and clothing) and aunts Kylie (Kylie Cosmetics, Kylie Skin, Kylie Baby) and Kourtney Kardashian (Poosh), but North is already on the fast track to influencing the beauty industry.
Her and Kim’s joint TikTok account boasts 15.4 million followers, and the preteen often posts videos of her skincare routine, special effects makeup and more.
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North is even so good at crafting believable makeup that her housekeeper once called the authorities when she thought there was a real crime scene in the Kardashian-West home.
She has also been recognized for her talents in various magazines, having styled her siblings for their spread in Vogue last year. And, when she was just 5 years old, North nabbed her first solo magazine cover for none other than WWD’s Beauty Inc. edition.
Perhaps the cover of Forbes is in her future.