Jordan Brand is keeping one of the best young players in the NBA in its family for the foreseeable future.
According to a report from Marc Stein, Dallas Mavericks guard Luka Doncic and Jordan Brand have reached a contract extension that will keep the Slovenian star with the brand through 2029. Doncic, who signed with Jordan in 2019, became the first European-born-and-raised Jordan signature athlete when the Jordan Luka 1 launched last June. This past July, the brand followed up with the release of the Jordan Luka 2.
In addition to his signature line, Doncic’s Jordan deal includes a link to his Luka Doncic Foundation, assuring further distribution of Jordan gear to children in need.
Specific terms of the agreement, such as financial compensation, have not been reported.