Kylian Mbappe ‘is deliberately hiding sponsor Budweiser’s name in posed photos with his World Cup man of the match awards to avoid promoting alcohol’… and France are being fined because he refuses to do interviews!
- Kylian Mbappe ‘is choosing to hide Budweiser’s name in his post-match photos’
- The beer brand is tasked with issuing the World Cup’s man of the match awards
- The forward reportedly plans to avoid promoting alcohol to set a good example
- Mbappe has also ignored press conferences as to not talk about his PSG future
Kylian Mbappe has been deliberately hiding Budweiser’s name in his man of the match photographs to avoid promoting alcohol at the World Cup, according to reports.
France’s star forward has not yet appeared at a single press conference in Qatar in an effort to avoid questions about his future with Paris Saint-Germain.
The French Football Federation, who have offered Mbappe their full support during his press conference boycott, have decided to pay any fines picked up by players who refuse to speak to the media after winning a man of the match award.
Kylian Mbappe hid Budweiser’s name after winning the player of the match against Australia
Mbappe also did the same after the match against Denmark in a bid to avoid promoting alcohol
Mbappe, who has been awarded with the match trophy on two occasions already this tournament, does not want to be associated with the World Cup’s main sponsor Budweiser, according to L’Equipe via AS.
The well-known beer company is tasked with presenting the man of the match trophy after each game, and Mbappe has deliberately hidden the brand every time he has posed with the prize.
The Frenchman falls within his image rights policy not to advertise alcoholic drinks, as well as sports betting and junk food.
England’s Marcus Rashford showed Budweiser’s name to the camera as he posed for his award
It is understood that Mbappe, who has become a role model for many French children following his meteoric rise to stardom in football, does not want to damage his image by promoting an alcoholic drink such as Budweiser.
France continue their World Cup defence against Poland in the last-16 on Sunday, as Didier Deschamps looks set to recall his full-strength side after a disappointing and unexpected 1-0 defeat by Tunisia on Wednesday.
Mbappe is currently leading the tournament’s Golden Boot race with three goals so far, a total matched by Lionel Messi, Marcus Rashford, Enner Valencia, Cody Gakpo and Alvaro Morata.
The Paris Saint-Germain superstar is preparing to face off against Poland in the round of 16
It has been a difficult tournament so far for Budweiser, who have not been able to sell beer in the stadiums because of Qatar’s stance on alcohol.
As a result of the ban, thousands of Budweiser beer cans were left piled up at a warehouse.
Sportsmail reported last month that Budweiser were seeking around $47million from FIFA after the U-turn decision to prohibit beer inside stadiums at the World Cup.
Budweiser stands have only been able to sell Bud Zero at stadiums due to the ban on alcohol