She’s still Pooshing boundaries.
Kourtney Kardashian’s lifestyle brand celebrated its four-year anniversary Sunday with a TikTok compilation of some of its most memorable moments so far.
And leading the clip was Kardashian’s naked shoot teasing her company’s launch, for which she perched on her bathroom counter with her hair wrapped in a towel and her legs crossed, covering her chest with her laptop and a teacup.
“Living our best lives for the past 4 years!” Poosh captioned the TikTok. “Let’s take a stroll down memory lane — what’s been your favorite moment so far?”
Kardashian, 43, originally shared the nude photo on Instagram in 2019.
At the time, fans suspected she might be creating her own beauty brand to rival sisters Kim and Kylie’s cosmetic companies.
However, they soon learned she was creating a competitor of sorts to Gwyneth Paltrow’s Goop, covering topics ranging from diet and nutrition to sexual wellness.
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It’s not the only time Kardashian’s stripped down to plug Poosh; later that same year, the star posed nude in a pool to promote a story on “simplifying body care.”
Those hoping to look good naked like Kardashian might try some of her go-to skincare staples, like Caudalíe Vinosculpt Crushed Cabernet Body Scrub ($38), Kopari Organic Coconut Melt ($30) and Herbivore Coco Rose Coconut Oil Body Polish ($40).
Kardashian’s since expanded her empire to include her Lemme vitamin and supplement line — which she’s similarly posed in lingerie to promote.
In another recent Lemme campaign, she showed off a skimpy, sheer metal mesh look by Natalia Fedner, earning praise from fans for the seemingly unretouched snaps.
We’re guessing Kardashian’s husband, Travis Barker, likely has no complaints about his spouse’s sexy snaps.