How Nike Is Further Evolving The Shopping Experience With Nike Rise Aventura, The First Of Its Kind In The U.S.

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In an age where trends move fast and expectations are high, shoppers are smarter, savvier, and more selective than ever. This evolution has posed a challenge for brands as they continue to be tasked with illuminating their product in advanced yet practical ways. Nike’s strategy for delivering the best shopping experience is four-pronged offense that aims to touch all bases for both the local community and global audience.
 
 
Currently, Nike is offering four distinct shopping experiences called House Of Innovation, Live, Unite, and Rise. The House Of Innovation (New York City and Shanghai) is a full-fledged brand experience that doubles as a high-end showroom of the brand’s infinite capabilities in product innovation. Nike Live operates as a small-format boutique with comfortable furniture and quick turnaround of local favorites. Nike Unite hones in on local community, bringing sport directly to the consumer. Nike Rise, now open for the first time in the U.S., focuses on digital integration across its products, services, and experience.

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