The Sanrio family is full of extremely cute, iconic characters, but none have quite the same influence as the one and only Hello Kitty. Alongside producing a drove of different merchandise, Miss Kitty White has acquainted herself well with the sneaker industry, previously collaborating with not only Nike but also adidas.
Following her appearance on the Stan Smith earlier in the year, Hello Kitty will soon be reprising her partnership with the Three Stripes. This time, though, she’ll be lending her likeness to an entirely different icon: the Samba. But this is certainly no ordinary pair — rather, the two will be working on what is effectively the model’s sequel, which replaces the usual bottom for a thicker, slightly translucent sole. This fixture, much like the heel tab and “Hello Kitty” branding, is fittingly dressed in a light pink, contrasting the neutral tones prevalent throughout the rest of the construction as well as the character-shaped embroideries all throughout.
Enjoy a first look at the Hello Kitty x adidas Samba 2.0 right here. No firm release date has been confirmed just yet, but it’s likely we’ll be seeing these at adidas.com as well as select retailers later in the year.
In other news, the Rihanna PUMA FENTY is seemingly launching soon.