EXCLUSIVE: How Daily Mail Australia got justice for furious Aussie battler after the Lionesses’ World Cup visit left him with a $25,000 financial nightmare

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England’s Football Association has been accused of putting an Australian small business in financial distress by racking up a $25,000 bill that remained unpaid for weeks after the Lionesses left the country after the FIFA Women’s World Cup.

Dale Bax contacted Daily Mail Australia for help after repeatedly trying and failing to get paid for the services he provided for the national team during the tournament.

The situation became so dire he threatened legal action – but once we got involved, the FA finally organised payment.  

England reached the final of the showpiece event in Sydney, going down 1-0 to eventual champions Spain. 

The team were based at Terrigal on the Central Coast of New South Wales for their World Cup campaign, where the FA enlisted the services of Gosford business Bax Audio Visual.

Dale Bax (pictured), owner of Gosford business Bax Audio Visual, was left out of pocket to the tune of $25,000 because of invoices left unpaid by England's Football Association

Dale Bax (pictured), owner of Gosford business Bax Audio Visual, was left out of pocket to the tune of $25,000 because of invoices left unpaid by England’s Football Association

Bax said his company provided equipment and staff members to create media content for the tournament, but was repeatedly put off when he tried to get paid for his services.  

‘Back in June they approached us for some equipment for the media, to broadcast all the media coverage back home to the UK,’ he said.

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‘Staging, media splitters, microphones, technicians, all that type of thing.

‘We offered them an invoice back in July and the client’s representative [FA media operations specialist] Jo [Plummer] said it would be fixed up.

‘We kept hassling her for the payment while the show was on, while the job was on, saying we need to get paid.

‘She said it was a tricky thing, it will be paid soon, it takes a bit of time because they’re a big company.’

The Lionesses were based in Terrigal on the Central Coast of New South Wales during their FIFA Women's World Cup campaign when they enlisted Bax's services

The Lionesses were based in Terrigal on the Central Coast of New South Wales during their FIFA Women’s World Cup campaign when they enlisted Bax’s services

The FA hired a local AV company for media equipment and technicians during the World Cup (England star Ella Toone, pictured)

The FA hired a local AV company for media equipment and technicians during the World Cup (England star Ella Toone, pictured)

The FA paid $5,000 of the bill, leaving around $25,000 outstanding. 

‘I sent her an email saying I am very nervous about not getting paid, especially considering what happened at the [Sydney 2000] Olympics with other AV companies not getting paid by overseas companies,’ Mr Bax said.

‘She fixed up one of her invoices, a small one, with a credit card. She said, “Look, it’s fine and to make you feel more comfortable I will pay for this one”.

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‘When they got in the final I sent her an email saying “you really need to fix it up today before you go, because you’re leaving the country in the next few days and you haven’t paid the bill”.

‘She said “we’re going, here’s a purchase order number”.

‘I thought, you should have given us this purchase order number a long time ago.

‘That was pretty much the end of it. She left, put me in touch with her accounts department.’

Bax was still chasing payment long after the Lionesses lost the Women's World Cup final 1-0 to Spain on August 20 (pictured)

Bax was still chasing payment long after the Lionesses lost the Women’s World Cup final 1-0 to Spain on August 20 (pictured) 

Mr Bax has personally contacted the FA about payment on at least six occasions. 

One of his staff members who is handling the account has made additional demands for payment.

The last email he received from The Football Association’s accounts payable team was on September 5 and has been sighted by Daily Mail Australia along with the invoices sent by Mr Bax.

‘We must make our international payments separately and therefore this is being signed by 3 Finance signatories before we can make payment,’ was the last correspondence Mr Bax received before Daily Mail Australia became involved.

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‘I’ve sent them several emails and they have promised to pay a couple of times but I have still heard nothing,’ he said.

‘I just said to them last week “look if you don’t pay this week I’m going to have to seek some legal advice”.

Bax Audio Visual contacted The Football Association multiple times trying to get the outstanding payment (England star Georgia Stanway is pictured during the World Cup)

Bax Audio Visual contacted The Football Association multiple times trying to get the outstanding payment (England star Georgia Stanway is pictured during the World Cup)

In the meantime Bax has had to take the financial hit, which had a dire effect on his business. 

‘It can be 50 per cent of your monthly turnover, I’ve had to pay all my staff and everything for it,’ he explained.

However, when Daily Mail Australia brought the matter up with the FA on Tuesday, their actions stood in stark contrast to the delays Bax faced.

An association representative told us a ‘system error’ was responsible for the delay, and said the business would be paid within hours.

Bax received a remittance advice document from the FA on Wednesday morning providing proof of payment, with the FA Group’s senior financial operations manager apologising for the delay and inconvenience caused.

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