Cheetos is using a tried-and-true to turn up the brand heat.
On Wednesday, fashion designer and macramé artist Coral Castillo announced her limited-edition collection with the Frito-Lay brand’s Cheetos Mac ‘N Cheese featuring items “fused” with her aesthetic and Cheetos’ flavor. “Being in fashion requires you to be bold and break the rules a little, so it was refreshing to work with a brand like Cheetos Mac ‘N Cheese which embraces that,” said the “Project Runway” season 19 finalist.
Items included in the Cheetos Mac ‘N Cheese x Coral Castillo MAC’ramé collection are a fanny pack and high-top sneakers, available in three colorways—green, red and orange—inspired by the Cheetos Mac ‘N Cheese Bold & Cheesy, Cheesy Jalapeño and Flamin’ Hot flavors.
“I drew inspiration from the vibrant and bold brand flavors and gave them a macramé interpretation, which was both fun and challenging because this was my first-time designing shoes,” Castillo said in a press statement. “Luckily, I’m no stranger to fashion challenges and I was ready for this new adventure. I’m proud of this collaboration and can’t wait to see people wearing these pieces.”
Coral Castillo
Courtesy
Consumers can visit CheetosMacrame.com from Aug. 9-Sept. 13 to enter for a chance to win an item from the collection.
“The Cheetos Mac ‘N Cheese x Coral Castillo MAC’ramé Collection embodies how we would like to shake up this comfort category in a bold way that is distinctly Cheetos,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America at PepsiCo. “Whether it’s your mac and cheese or your personal style, this collaboration celebrates stepping outside of your comfort zone, and we could not have found a better creative partner than Coral to bring this to life.”
This isn’t the brand’s first time dropping a fashion collection. Last year, Cheetos collaborated with speciality retailer Aeropostale on a loungewear range featuring the snack’s mascot, Chester Cheetah. The line included hoodies, shorts, T-shirts, socks and hats with vibrant orange and blue tie-dye effects.
Companies in the fast-food game have a long history of serving limited-edition merch to fans, with McDonald’s, Chipotle, 7-Eleven and White Castle just some of the popular names cooking up branded fashion gear for their audiences.