Skims bras are coming soon.
Brooke Shields, 57, Becky G, 25, Cassie, 36, Chelsea Handler, 47, Juliette Lewis, 49, and Indya Moore, 27, are the faces of Kim Kardashian’s newest Skims campaign — and the six stars are speaking out about how the brand’s bras can empower women of any age.
“I’ve never felt bras as comfortable and freeing as Skims,” Lewis exclusively tells Page Six Style. “Each piece truly felt like a second skin and made me feel free! I can’t wait to wear them every single day.”
In an Instagram Reel spotlighting the campaign stars, Handler admitted it took her a while to embrace her body.
“I would duct-tape them down before I went to school,” the comedian said of her breasts, adding, “it took me until I was about 40 to really understand that my boobs are awesome.”
Shields shared some images of herself modeling the pieces on her Instagram account, writing, “I’m so honored and excited to be in @SKIMS first ever bra campaign. I can honestly say that these bras are something we can all feel confident and comfortable in.”
Singer Becky G — who said “my mom is definitely my boob hero” in the Skims Reel — posted her own photos from the promotional shoot, showing off four different styles and colors of bras. “As I like to say, show it don’t hide it,” she wrote.
The Skims bra collection will officially drop on September 27, featuring 15 different styles in Kardashian’s signature neutrals.
In addition to the celebs, 50 women — from fast food servers to CEOs — are taking part in the bra campaign “to emphasize the brand’s dedication to providing ageless designs for women of all lifestyles and cultural backgrounds,” per a Skims press release.
Kardashian made $2 million in two minutes when the Skims site first launched in 2019, with the reality star’s shapewear swiftly selling out. Since then, the brand has added additional categories including swimwear and loungewear.
The bras will be available in sizes from 32A to 44F and priced at $36 to $58 — but set those alarms for 12 p.m. ET on September 27, because they’re sure to fly off shelves.
