Kylie Jenner wants you to look like a million bucks.
The reality star, 26, appears to have another successful business venture on her hands; a representative for Khy, Jenner’s new clothing line, confirmed to Page Six Style Friday that the brand surpassed $1 million in sales in its first hour on launch day alone.
People was the first to report the news.
Jenner’s new project premiered Wednesday with a collection of affordable faux leather items that included a trench coat ($198), minidress ($98), bomber jacket ($118) and more, all created in collaboration with Berlin-based label Namilia.
The Kylie Cosmetics founder first teased her line on Oct. 25 — just a few days before the collection went live — and was honored as Brand Innovator of the Year at WSJ. magazine’s 2023 Innovator Awards on the day of her launch.
While sister Kendall Jenner and BFF Hailey Bieber gave Khy their stamp of approval, however, designer Betsy Johnson accused Kylie of copying her own designs in a scathing series of Instagram posts, calling it a “trash move.”
It appears a little drama didn’t deter fans from whipping out their credit cards, as a number of Khy styles are already sold out; others are only available in limited sizes.
At WSJ.’s soirée, Kylie a custom Ferragamo corset-and-skirt combination that mirrored Khy’s aesthetic.
Also in attendance was the star’s boyfriend, Timothée Chalamet, who wore a matching black Dolce & Gabbana suit and handed out an award to director Marin Scorsese.
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While the pair didn’t pose together on the red carpet, spies reported that the loved-up couple were seated next to each other and spotted “giggling” — though they kept their PDA to a minimum.
However, it’s possible Chalamet will be the next Khy model, as the pair have been getting increasingly more public with their relationship, kissing at the US Open and partying the night away at a Beyoncé concert earlier this year.
Despite Khy’s strong start, Kylie’s got a long way to go in order to keep up with sister Kim Kardashian’s Skims, which reached a $4 billion valuation this summer.